How to Find Your Personal Style 

Even If You Have No Clue Where to Start

If you've ever stood in front of your closet thinking, "I have nothing to wear," you're not alone. Personal style isn't something you're born with—it's something you develop, refine, and evolve over time. And just like any personal journey, finding your style is less about rules and more about curiosity, exploration, and self-awareness.

Here’s a step-by-step process to help you uncover your unique personal style:

Step 1: Gather Inspiration

Start with Pinterest, Instagram, or even your own saved photos. Create a mood board of outfits, colour combinations, and silhouettes that you’re consistently drawn to. Look for celebrity styles, editorials, or even old family photos that evoke a feeling of "YES!" Don't worry about trends—focus on what you love. Ask yourself: What would I wear if no one was watching? What looks spark joy just by looking at them?

Step 2: Audit Your Closet

Pull out the pieces you wear most often. What do they have in common? Is it the colour, the fabric, the fit? Pay attention to what makes you feel confident, not just what fits. Create a "YES" pile of what works and a "WHY?" pile to help clarify your preferences.

Step 3: Identify Patterns

Once you have your mood board and closet audit, look for recurring themes. Are you drawn to classic tailoring, soft romantic details, edgy cuts, or playful colours? Maybe you love high contrast. Or maybe you lean toward neutrals and texture. This is the start of understanding your core style personality.

Step 4: Try Style Words On For Size

Choose 3-5 words that describe how you want to feel in your clothes (e.g., confident, polished, effortless, artistic, bold). These words become your compass. Every outfit you wear should support these feelings. This is how you create alignment between your identity and your image.

Step 5: Start Small

You don’t need a brand-new wardrobe. Start building your style identity with accessories, layering pieces, or one new top that feels aligned with your vision. Use what you have, and be intentional about future purchases. Style is a process, not a shopping list.

Pro Tip: Take daily outfit selfies and track which looks made you feel most like YOU. Patterns will emerge.